The quickest blog post I’ve ever written probably took an hour. There’s coming up with the topic, researching, linking, finding images, actually writing the thing, and proofreading.
But there’s not much point to all of the time spent writing if the headline is terrible. If it’s not compelling and attention grabbing, people will scroll right on by. So, how do you write the best headline ever?
There are other tools out there, but one I’m liking right now is by CoScheduler. First, you simply enter the headline you want to test. For this blog post, I tested this blog’s headline – How to Write the Best Headline Ever.
It shows your score based on word balance. According to the tool, 20-35% of your words should be “common”, 10-20% uncommon, 10-15% emotional, and at least 1 power word. 
A feature I really like is that it keeps track of all of the headlines you’ve tried. That way, you can end up going back to the one that scored the best.
Next, the tool analyzes the length of text. My headline is even a bit shorter than the optimal number of characters, and just about the right length. 
As humans, we tend to notice the first 3 and last 3 words of a headline so it’s important that these words especially stand out and catch your readers’ attention. The tool highlights those works and takes them into consideration when revealing your score.
Lastly, the tool shows you how your headline would appear in Google and an email inbox.
Anyone tried this tool? I’d love to hear if anyone can beat my score!
