Many business owners that I talk to let online reviews “just happen” and don’t have any real strategy or method for responding to reviews. …
Marketing
Should you try text message marketing?
Are you sitting next to your phone right now? Chances are, the answer is yes. And according to The Daily Mail, people check their phone an …
How to Stop Wasting Money on Facebook Ads
I'll be upfront here - I love Facebook ads. But there is certainly a science to it, like all digital marketing. Here are a few …
11 Steps to Creating a Fantastic First Impression on Instagram
Think of your Instagram profile like the homepage of your website - it needs to quickly and concisely let visitors know what you have to …
17 Quick Tips for Using Images to Capture Attention
No matter what your business, you probably have competitors. And you probably have a lot of them. So how do you get more customers? How do …
16 Ideas to Kick Your Business Up a Notch This Christmas
Christmas is a wonderful, feel-good time of year. It can also be a great opportunity for businesses to see increased sales. However, nearly …
Get the 411 on Instagram Shopping
It's no secret that online shopping is big business. Just recently, Instagram launched Instagram Shopping, making it easier than ever for …
7 Essential Tips to Making Swag a Lead Generator
Do we all know what swag is? Basically, it's an item with your brand on it - a pen, box of mints, coffee mug, magnet, frisbee, …
3 Things You Should Stop Doing in Email Marketing
The very first email was sent to 400 people in 1978 and resulted in $13 million in sales, and the equivalent of $78 million in today's …