Many business owners that I talk to let online reviews “just happen” and don’t have any real strategy or method for responding to reviews. …
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17 Steps to Winning at Landing Pages
Landing pages are ideal when there's something very specific that you want an audience to do. Maybe it's signing up for something, making a …
How to Stop Wasting Money on Facebook Ads
I'll be upfront here - I love Facebook ads. But there is certainly a science to it, like all digital marketing. Here are a few …
11 Steps to Creating a Fantastic First Impression on Instagram
Think of your Instagram profile like the homepage of your website - it needs to quickly and concisely let visitors know what you have to …
17 Quick Tips for Using Images to Capture Attention
No matter what your business, you probably have competitors. And you probably have a lot of them. So how do you get more customers? How do …
16 Ideas to Kick Your Business Up a Notch This Christmas
Christmas is a wonderful, feel-good time of year. It can also be a great opportunity for businesses to see increased sales. However, nearly …
Get the 411 on Instagram Shopping
It's no secret that online shopping is big business. Just recently, Instagram launched Instagram Shopping, making it easier than ever for …
3 Things You Should Stop Doing in Email Marketing
The very first email was sent to 400 people in 1978 and resulted in $13 million in sales, and the equivalent of $78 million in today's …
13 Not-So-Scary Content Marketing Statistics
Who doesn't love Halloween? Spooky, scary things, dressing up, and of course candy. While you may see a scary thing or two today, below is a …