Many business owners that I talk to let online reviews “just happen” and don’t have any real strategy or method for responding to reviews. …
Branding
11 Steps to Creating a Fantastic First Impression on Instagram
Think of your Instagram profile like the homepage of your website - it needs to quickly and concisely let visitors know what you have to …
17 Quick Tips for Using Images to Capture Attention
No matter what your business, you probably have competitors. And you probably have a lot of them. So how do you get more customers? How do …
7 Essential Tips to Making Swag a Lead Generator
Do we all know what swag is? Basically, it's an item with your brand on it - a pen, box of mints, coffee mug, magnet, frisbee, …
How to Create a Successful 2019 Marketing Plan
If you've read my other blog entries, you know that I love quotes that are both inspirational that and challenge me to think. I saw …
4 Steps to Not Panicking Over Your Elevator Pitch
Every professional and small business owner should be able to give a short overview of their business and what they do. This is called an …
14 Tips for Marketing to Generation Z
According to Fast Company, Generation Z will account for 40% of all consumers by 2020. No matter what business you are in, learning about …
3 Keys to Making Your Brand Stand Out
Companies with similar products see very different levels of success. Sure, things like location, customer service, and resources have an …
Canva for Business: An Overview
What is Canva? In short, it's an online tool that allows anybody (even you) to create just about any type of visual content you could ever …
