Who doesn’t love Halloween? Spooky, scary things, dressing up, and of course candy. While you may see a scary thing or two today, below is a list of 13 not-so-scary content marketing statistics.
- Companies that blog generate 67% more leads than those who don’t. (For more stats on blogging, read my post on Does your small business need to blog?)Marketo
- Only 2% of B2B marketers reported not being at all successful with a content marketing strategy. 73% reported being very successful or moderately successful. Content Marketing Institute
- Using videos on landing pages increase conversions by 86%. Wordstream
- 74% of marketers say email is the most effective way to distribute content. Content Marketing Institute
- Video content is 50 times more likely to drive organic search results than plain text. Omnicore
- 71% of people say they are turned off by content that seems like a sales pitch. Adobe
- The most successful B2B marketers spend 40% of their total marketing budget on content marketing. The average is 26%. Content Marketing Institute
- 47% of buyers viewed at least 3-5 pieces of content before deciding to speak with a sales rep. Demand Gen
- To maximize traffic, marketers should post at least 16 blogs a month. Hubspot
- Email marketing has an average return of $38 for every $1 spent. Constant Contact
- The top 3 content marketing tactics are blogging (65%), social media (64%), and case studies (64%) Omnicore
- Video emails see click-through rates that are 96% higher than non-video emails. Get Response
- 56% of marketers outsource some of their content marketing. Content Marketing Institute
Content marketing WORKS! If you want more leads to your business, it’s important to make the investment. If you want to join 56% of marketers who outsource their content marketing – I’d love to help. Contact me!
